Alliance is now Excite Credit Union

Excite Credit Union is a new brand with history. Formerly known as Alliance, we've stepped up our brand into the modern era with a new name and purpose while holding true to our heritage. We're glad you decided to stop by and be a part of this journey.

Take  a peek into our new developing brand:

Our Story

Excite's journey began in 1952, 67 years ago, when GE San Jose Federal Credit Union was originally founded. Now with over 40,000 members, our purpose has been re-imagined to give everyone a chance to build a financially stronger future, so together we can build a stronger community.

What's Ahead

Over the course of the next several months, we will be transitioning to our new brand.


Take a look through our FAQs, where we provide more detail around this change and how it impacts you. If you still have questions that remain unanswered, contact us directly at 800.232.8669 or use the handy contact form below and we'll get right back to you.

Why did we change our name to Excite Credit Union?

We've changed our name; not our commitment to you, our members or all of the communities we serve. The Alliance name has served us well, but as we look at who we are today and how our membership has transformed over the years, we want a name that really reflects us without any confusion on who we are. Before even considering a name change, we surveyed members and employees to get input about the name change. The name Excite better expresses our goals, and our commitment to the communities we serve.

What can we expect to change?

Expect quite a few cosmetic changes in the upcoming months.  Everything from exterior signage, brochures, stationary, and more will be updated.  You should also expect to see a brand new website in 2020!
What can we expect to stay the same?

There will be no impact to your day-to-day banking, account numbers, or login information. We will continue to monitor our rates and fees as we always have to ensure high value and return to you, the member. Membership eligibility and locations will remain the same.
Will the credit union’s contact information change (e.g. phone numbers, website and email addresses)?

All phone numbers will remain the same. We will announce the new website address and email addresses in the coming months.

Is the name change a result of a merger or acquisition?

No. The name change is not the result of a merger or acquisition of any kind. The name change is part of a comprehensive plan to grow and continue building a healthy and sustainable organization serving you and future generations.  

Will the ownership of the credit union remain the same? 

Yes.  The credit union will remain 100% owned by you, the members.
Will my direct deposit be affected?

No.  This change is cosmetic only and will not affect your personal records or day-to-day operations.
Will my credit/debit card be replaced?

Yes, over time, all credit/debit cards will get replaced as they expire and new cards are issued.
Can I continue to use my checks or will I receive new ones?

Yes, you can continue using your checks, your account information has not changed.
Who can I call if I have a specific question?

Further questions can be answered in branch or by calling us directly at 800.232.8669.

Have questions that weren't addressed?  Please complete the form below and we will get in touch with you shortly.

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